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Art of Taste of Place

Art of Taste of Place
The Gherkin in London, the Sagrada Familia in Barcelona and Taliesin in Spring Green—each iconic landmark was shaped by architects who turned to nature for inspiration in their visionary designs. The owner of Uplands Cheese Company, Master Cheesemaker Andy Hatch, does the same. For him, terroir—the French term for “taste of place”— is the silent collaborator behind every wheel he crafts, including the most awarded cheese in American history. This year, Andy welcomes guests to Uplands Cheese for “Pleasant Ridge to Taliesin: A Taste of Wisconsin’s Masterpieces,” a one-of-a-kind excursion that honors the region’s artistry and heritage in world-class cheesemaking and the architectural brilliance of Frank Lloyd Wright.

The Big Cheese

Master Cheesemaker Andy Hatch

At this year's Art of Cheese Festival, Master Cheesemaker Andy Hatch shares how Uplands Cheese Company captures the “taste of place” in Pleasant Ridge Reserve, followed by a private tour of Taliesin.


Breathtaking and Bountiful

Rolling pastures, cold-water streams, limestone bedrock and sweeping vistas define Wisconsin’s Driftless region. This landscape inspired Frank Lloyd Wright to design Taliesin—his home, studio and garden sanctuary. But this land’s inspiration goes beyond organic architecture.

Master Cheesemakers like Andy understand that this serene place imparts something profound to the milk produced here. His cows graze on pastures rich with wildflowers, herbs and grasses, yielding milk layered with a subtle, complex sweetness. The milk is handcrafted into Uplands Pleasant Ridge Reserve, a cheese rooted in its surroundings.

A Lesson on Terroir

Terroir—a French word meaning “taste of place”—refers to the soil, climate and geography, shaping the flavors of local food. Just as the wines of Bordeaux or Champagne carry the fingerprint of their regions, so do the distinctive flavors of cheese.

It’s likely the reason Pleasant Ridge Reserve has become a legend. The cheese is made only in summer from grass-fed raw milk gathered from May to October. This prestigious alpine-style cheese has earned several first-place awards, was named Best of Show at the American Cheese Society Cheese Competition a record three times and won the title of U.S. Champion at the 2003 U.S. Championship Cheese Contest.

“There are so many new, exciting cheeses out there, so the fact that Pleasant Ridge Reserve keeps rising to the top is validating,” Andy says. “But what I think is more remarkable is that it’s a cheese with a ‘taste of place,’ and that’s unique. Cheeses like this are compelling because they have depth and complexity of flavor, so they grab judges’ attention because they’re so expressive.”

“It’s like hearing Louis Armstrong sing—his voice is distinctive,” he says. “That’s what Pleasant Ridge Reserve is. We aim to make a cheese that's true to us. We do something that no one can copy; we're in a category of one.”


Distinctly Different

Ask any cheesemaker, and they’ll tell you the secret to creating a one-of-a-kind cheese is quality milk. For Andy, grass-fed raw milk makes all the difference. His herd captures the tapestry of flavor nuances of his farm’s land. The milk comes to the vat still warm and the color of sunshine.

“We use milk from a single herd of pasture-fed cows,” Andy explains. “Because we don’t pasteurize raw milk, we retain its native bacteria. So when it comes to ripening that cheese, you have more tools in the toolbox. That microbial diversity allows for deeper complexity and more expressive flavor.”

The milk mirrors the cows’ diet, which reflects the land. “What our cows eat here can’t be replicated anywhere else,” Andy says. “That’s how you make something ‘taste of place.’ And when you can control the milk’s quality, you have the chance to make more interesting cheese.”


A Taste Like No Other

Rich and salty, Pleasant Ridge Reserve boasts a long, fruity finish with sweet and complex notes expressed from the milk. It’s an aged gem with a natural, washed rind that adds layers of umami and savory flavors. It’s similar to the coveted alpage versions of gruyère and Beaufort, but uniquely Wisconsin.

Pair it with lemon zest, pear mostarda, Genoa salami and brioche for an easy but elevated bite. Or try Pleasant Ridge Reserve alongside a sweet-tart Gold Rush cocktail, a hearty breakfast stout or reishi mushroom tea to complement its earthy notes.

“At home, I melt it with other savory flavors like eggs, onions and garlic,” Andy shares. “That’s the beauty of Pleasant Ridge Reserve—rich and savory, with those kinds of chicken broth flavors. The wonderful thing about savory flavors is that they build so well upon each other.”


Embark on a New Excursion

Exciting excursions like “Pleasant Ridge to Taliesin: A Taste of Wisconsin’s Masterpieces” offer a unique opportunity to explore the culinary riches found only in The State of Cheese. Savor the bold and smooth flavors of bourbon and cheese at “Spirited Pairing: A Wisconsin Cheese and Bourbon Experience,” a sensory class led by experts from the Center for Dairy Research, followed by a guided tour of J. Henry & Sons. Or visit Crave Brothers Farmstead Cheese at “From Farm to Cheese: A Creamery Tour and Tasting,” where you’ll taste your way through their collection of farmstead cheeses before enjoying a Wisconsin Cheese-inspired meal at a nearby retired and reclaimed Wisconsin dairy barn. Check out the event schedule for details and more.

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