Official Rules

User Generated Content Terms of Use

The Wisconsin Milk Marketing Board, Inc., dba Dairy Farmers of Wisconsin (“DFW”), appreciates your visit to this web site ( and are referred to collectively as the "Site"). You may be visiting this site following the directions to submit an application to enter a current promotion, or DFW reached out to seek permission to feature content on our various sites, social channels, and various promotional materials. You are reading this because you have offered content or DFW has requested your permission to use your social media content in this way.

If you choose to allow us to use your social media content (“User Content”) by replying with the hashtag #ProudlyWisconsin, you agree to these Terms of Use.

DFW engages a limited number of service providers to facilitate the collection and transmission to the Site, social media channels, promotional materials and advertising material (“DFW Properties”) of User Content, including photos, text, graphics, audio, video, location information, comments and other materials from social media sites, for use by DFW in connection with its business, including DFW’s product features, marketing, promotional, advertising and other consumer-related activities (the “DFW Services”).

DFW reserves the right to alter these Terms of Use without advance notice by posting a revised Terms of Use. Accordingly, you should review the Terms of Use each time you grant permission or authorization to feature your User Content.


You hereby grant to DFW and its related companies, agents, licensees, sublicensees, contractors, successors, legal representatives, assigns, and third-party service providers, and their respective marketing or public relations agencies, and other affiliates (the “Licensed Parties”) a worldwide, perpetual, irrevocable, royalty-free, fully-paid, non-exclusive, transferable, sublicensable right and license to use your User Content in any manner to be determined in the Licensed Parties’ sole discretion, including but not limited to on webpages and social media pages operated by the Licensed Parties, in promotional e-mails and advertisements, and in any and all other marketing, promotional and advertising initiatives, and in any media now or hereafter known. The Licensed Parties may use, display, reproduce, distribute, transmit, create derivative works from, combine with other materials, alter and/or edit your User Content in any manner in their sole discretion, with no obligation to you whatsoever.

You grant the Licensed Parties the right to use your username, real name, image, likeness, descriptions of you, location or other identifying information, including but not limited to your voice, in connection with any use of your User Content.

You hereby agree and represent and warrant that (i) you are solely responsible for your User Content, (ii) you own all rights in and to your User Content and/or have obtained appropriate rights and permissions from any and all other persons and/or entities who own, manage or otherwise claim any rights with respect to such User Content, (iii) you are not a minor, (iv) you have permission from any person(s) appearing in the User Content to provide us with the rights to use the User Content as described in these User Generated Content Terms of Use and such use does not and shall not require any payment to any person or entity and does not require a license, authorization, approval or consent by any other person or entity, (v) the Licensed Parties’ use of your User Content as described herein will not violate the rights, including but not limited to copyright, trademark, patent, trade secret, privacy, publicity, moral, proprietary or other rights, of any third party, or any law, rule or regulation, (vi) the User Content is not libelous, defamatory, obscene, pornographic, abusive, indecent, threatening, harassing, hateful, or offensive or otherwise unlawful, (vii) you have full power and authority to agree to these User Generated Content Terms of Use, and (viii) You have read and you agree to comply with all of the terms and conditions in these User Generated Content Terms of Use.

The User Content that you submit is deemed non-confidential and the Licensed Parties have no obligation to maintain the confidentiality of any information, in whatever form, contained in any submission, except pursuant to the Licensed Parties’ respective privacy policies. By using this Site or the Services, you are consenting to the Licensed Parties’ collection of any personal information you provide for the Licensed Parties’ use and disclosure in connection with the use of your User Content as described herein. If you do not agree to the collection, use and disclosure of your personal information in this way, please do not use this Site or the Services or otherwise provide the Licensed Parties with personal information. Your personal information may be transferred to servers located outside the country in which you live or to third parties in other countries so that they may process personal information on the Licensed Parties’ behalf. By using the Site or the Services or otherwise providing the Licensed Parties with personal information, you agree to the foregoing collection, use, disclosure, transfer and processing of your information in accordance with the terms of these Terms of Use, the Privacy Policy and applicable data protection laws and regulations.

The Licensed Parties reserve the right to remove any User Content from the Site or DFW social media platforms. If you believe any content, including User Content, residing on the Site or displayed or used in connection with the DFW services infringes any person’s or entity’s copyright rights, please contact us at


You hereby release, discharge and agree to hold the Licensed Parties, and any person acting on their behalf, harmless from any liability related in any way to the Licensed Parties’ use of your User Content.


The DFW General Terms and Conditions of Use apply to the entire Site, DFW Services, and to your User Content unless otherwise provided. In addition, to the extent your User Content is displayed on the Site, you also will be subject to additional terms of use, agreements, guidelines or rules provided by DFW applicable to such User Content, including but not limited to those set forth on the DFW website at, and you hereby agree to be bound by such additional terms of use or service, agreements, guidelines, instructions or rules provided or posted by DFW (the “DFW Terms”).

You certify that you are at least 18 years of age or are legally considered an adult in the State or Country in which you reside.


The Site, DFW Services or DFW Properties may be protected by copyright, trademark and other intellectual property laws. You acknowledge and agree that you do not acquire any ownership or other rights in proprietary information and materials of DFW by authorizing use of your User Content or otherwise using or accessing the Site, the DFW Services or the DFW Properties.


These Terms of Use are personal to you and may not be assigned or transferred by you for any reason whatsoever without DFW’s prior written consent, and any action or conduct in violation of the foregoing shall be void and without effect.

You agree that if DFW does not exercise or enforce any legal right or remedy which is contained in these Terms of Use (or which DFW has the benefit of under any applicable law), this will not be taken to be a formal waiver of DFW’s rights and that those rights or remedies will still be available to DFW.

If any court of law, having the jurisdiction to decide on this matter, rules that any provision of these Terms of Use are invalid, then that provision will be removed without affecting the rest of the Terms of Use. The remaining provisions of these Terms of Use will continue to be valid and enforceable.


Last updated: June 21, 2021