The Rinds and Roses Collection
Where Cheese Meets Couture

Wisconsin Cheese proudly presents The Rinds & Roses Collection, an exclusive collaboration with legendary milliner Christine A. Moore for the Kentucky Derby. This first-of-its-kind couture headwear line transforms six award-winning Wisconsin cheeses into extravagant fascinators—each one a bold expression of flavor, flair, and artisan craftsmanship.

Retailing between $1,500 and $3,000, each piece is a collector's item—and 100% of proceeds from sales benefit the Barnstable Brown Diabetes Center at the University of Kentucky. One very special Fromaginator will be auctioned at the prestigious Barnstable Brown Gala.

Shop the collection when it drops at 10 a.m. EST on Friday, April 11.

Rinds and Roses in Natural

Understated elegance meets artisanal indulgence in the Natural Fromaginator, a refined tribute to Wisconsin's award-winning cheesemaking. In warm, earthy tones of tan and beige, this hat is adorned with a stunning arrangement of six exceptional cheeses, each representing the dedication and craftsmanship of Wisconsin’s cheesemakers. Cheeses adorning the “Natural” fromaginator: Hoard’s Dairyman St. Saviour, Sartori Merlot BellaVitano, Landmark Creamery Herbes de Provence Fontina, Marieke Gouda Foenegreek, Roelli Cheese Haus Red Rock and Roth Canela.
 
Perfect for those who appreciate timeless sophistication, this piece, exclusively made by Christine A. Moore for Wisconsin Cheese, seamlessly blends Derby pageantry with the rustic charm of the State of Cheese.

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Rinds and Roses in Kentucky Oaks

Bold, bright, and unmistakably Derby, the Kentucky Oaks Fromaginator is a show-stopping piece inspired by the signature pinks and fuchsias of the Kentucky Oaks. Crafted to honor the elegance of race day and the vibrancy of Wisconsin’s most celebrated cheeses, this headpiece is a statement of both style and flavor. Award-winning cheeses stacked atop the “Kentucky Oaks” fromaginator include: Hoard’s Dairyman St. Saviour, Sartori Merlot BellaVitano, Landmark Creamery Herbes de Provence Fontina, Marieke Gouda Foenegreek, Roelli Cheese Haus Red Rock and Roth Canela.
 
This hat, exclusively made by Christine A. Moore for Wisconsin Cheese, is daring, delightful and designed for those who want to stand out in the Winner’s Circle.

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Rinds and Roses in Kentucky Derby

A true collector’s piece, the Kentucky Derby Fromaginator is a striking fusion of reds, blacks and golds, mirroring the official colors of the 151st Kentucky Derby. This head-turning design embodies the legacy of Churchill Downs while celebrating the bold flavors of Wisconsin’s finest cheeses. The hat includes six award-winning cheeses meticulously arranged on this extravagant masterpiece: Hoard’s Dairyman St. Saviour, Sartori Merlot BellaVitano, Landmark Creamery Herbes de Provence Fontina, Marieke Gouda Foenegreek, Roelli Cheese Haus Red Rock and Roth Canela.
 
The “Kentucky Derby” fromaginator, exclusively made by Christine A. Moore for Wisconsin Cheese, is made for those who embrace tradition with a touch of daring indulgence.

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The Red Rock in Natural

A bold fusion of tradition and creativity, Red Rock is a one-of-a-kind American cheddar blue, crafted exclusively in Wisconsin by Master Cheesemaker Chris Roelli. This cave-aged marvel balances the sharp tang of cheddar with delicate blue veining, a testament to Roelli’s expertise and innovation and four generations of craftsmanship.
 
Designed with the same rustic charm and daring originality, this hat pays tribute to Red Rock’s striking color and bold personality. With an effortlessly cool, natural-toned aesthetic, it’s made for those who appreciate heritage, craftsmanship, and a little unexpected flair. Exclusively made by Christine A. Moore for Wisconsin Cheese, this piece is a statement of taste—both in fashion and flavor.

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The St. Saviour in Kentucky Oaks

A delicate yet distinguished Wisconsin original, St. Saviour is a masterful take on the classic Camembert, crafted with the golden-hued milk of the oldest registered herd of Guernsey cows in the United States. This award-winning, soft-ripened cheese is the result of true Wisconsin ingenuity, brought to life by Master Cheesemaker Jon Metzig.
 
Just as the Kentucky Oaks radiates elegance, so too does this fuchsia and pink hat, inspired by St. Saviour’s refined indulgence. Designed for those who appreciate luxury and craftsmanship, it brings a bold yet graceful presence to any occasion. Exclusively made by Christine A. Moore for Wisconsin Cheese, this piece captures the essence of a timeless classic, reimagined for a new generation of cheese lovers.

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The Herbes de Provence Fontina in Kentucky Derby

Herbes de Provence Fontina is a harmonious blend of old-world cheesemaking and bold innovation, crafted by the artisans at Landmark Creamery. This lush, creamy cheese draws inspiration from the classic Alpine-style Fontina, but with an herbaceous, aromatic infusion of rosemary, thyme, basil, and lavender—evoking the sun-drenched fields of southern France.
 
Draped in regal red, black, and gold, this headpiece is a celebration of grandeur and grace, mirroring the bold yet refined essence of Herbes de Provence Fontina. Designed for those who appreciate artistry and tradition with an unexpected twist, it embodies both sophistication and a hint of the unexpected. Exclusively made by Christine A. Moore for Wisconsin Cheese, this statement piece brings a touch of timeless elegance to race day revelry.

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The Canela in Natural

Canela is a testament to the art of washed-rind cheesemaking, crafted by the experts at Roth Cheese. Aged to perfection, this Alpine-style cheese develops a warm, cinnamon-hued exterior, while its interior boasts a supple texture and layers of nutty, caramelized flavor.
 
This hat reflects the natural elegance of Canela, with beige and tan tones that exude warmth and refinement. A statement of timeless sophistication, it carries an air of understated intrigue, making it a perfect match for race-day revelers who value classic style with a touch of the unexpected. Exclusively made by Christine A. Moore for Wisconsin Cheese, this piece is a tribute to artisanship, tradition, and quiet luxury.

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The Merlot BellaVitano in Kentucky Oaks

A true original in the world of cheese, Merlot BellaVitano is the result of Sartori’s dedication to craftsmanship and innovation. This award-winning cheese has a flavor profile that perfectly balances sweet and savory, with notes of dark berries, toasted caramel, and a whisper of cocoa—a taste experience as refined as it is unforgettable.
 
Just as the Kentucky Oaks exudes sophistication and power, this deep fuchsia-hued hat captures the essence of Merlot BellaVitano’s bold elegance. With its striking textures and luxe design, this piece is made for those who appreciate classic flavors with a daring twist. Exclusively made by Christine A. Moore for Wisconsin Cheese, it is a tribute to both time-honored tradition and modern decadence.

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The Foenegreek Gouda in Kentucky Derby

Golden like the Winner’s Trophy and crafted with the mastery of a Wisconsin Master Cheesemaker, Gouda Foenegreek is a testament to both tradition and innovation. Inspired by the flavors of her Dutch heritage, award-winning cheesemaker Marieke Penterman infuses this ultra-creamy Gouda with fenugreek seeds—"foenegreek" in Dutch—imparting rich, maple-like notes that have captivated judges and cheese lovers alike.
 
Designed in a striking palette of red, black, and gold, this hat embodies the bold energy of Churchill Downs, ensuring its wearer stands out at every turn. Exclusively made by Christine A. Moore for Wisconsin Cheese, this Gouda is a love letter to Old World craftsmanship, reimagined for champions.

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Join Us at the Rinds & Roses Clubhouse

Heading to Churchill Downs? Don’t miss the Wisconsin Cheese Rinds & Roses Clubhouse—our immersive Derby experience celebrating the finer things: premium food, timeless fashion, and of course, unforgettable cheese. Enjoy a delicious Derby-inspired bite featuring Wisconsin Cheese, a modern twist on the legendary Kentucky Hot Brown.